Google Ads: All-In-One Guide

This comprehensive article combines multiple articles into one to help you get your Google ads properly set up and integrated with Aesthetix CRM.

In this article, we will cover the following:

• Forms Setup

• Lead Capture Workflows Setup (Landing Pages vs. Main Website Setup)

• Google Ads UTM Tracking Template Setup for Reporting & Tracking

• Google Ads Conversions Setup

1. Setting Up Forms in Aesthetix CRM for Google Ads

In this interactive walk-through below, we will show you how to set up your forms for Google Ads if you are using specific landing pages. You can use these forms on our landing page builder or external builders like Unbounce, Instapage, and others. Once set up, our forms capture all of the native attribution data automatically.

2. Lead Capture Workflows Setup

Aesthetix CRM has built Lead Capture workflows to help practices and agencies streamline the setup of lead capture sources and organize that data into our CRM configuration. Typically, forms are the triggers for these workflows, and these workflows automate the creation of opportunities and add contact to the lead nurture. Below, we walk through the two most common setups for Lead Capture with Google Ads.

Lead Capture Workflow w/ Dedicated Landing Page Setup

Traditionally, the best way to run ads in the aesthetics space is to run dedicated landing pages. Landing pages help focus the visitor and increase conversion rates. When using dedicated landing pages, you want to create a unique form and duplicate a unique lead capture workflow for each campaign. Below is a walk-through of the process for how to set this up when launching a new Google Ads campaign.

Lead Capture Workflow w/ Main Website Setup

Another option that some agencies choose is to run ads on the main website and give visitors the option to go anywhere. This includes if you are sending a specific procedure page on the website. In onboarding, our team typically sets up the Consultation form that you will use on your website. In this case, the lead capture workflow is already set up so you do not need to set it up again unless you are using unique forms on each of your procedure pages. In the next steps, we will cover how to set up the Google Ads conversion actions in this lead capture workflow.

Lead Capture Workflow w/ Number Pools Setup

We already have a templated Number Pools call tracking workflow setup. All you will need to do is connect the Google Ads Conversion in the workflow. We will review that process below. For more information on how to set up and implement a Number Pools dynamic call tracking number, please follow this helpful article.

3. Google Ads UTM Tracking Template Setup for Reporting & Tracking

In this section, we will cover how to set up the UTM Tracking template in your Google Ads account. This part of the process is incredibly important to your reporting working in the system and properly tracking conversions in Google Ads Manager. Below are two options depending on how you want the data to flow into Aesthetix CRM.

Install Tracking Template at Account Level (EASY)

We recommend installing the Tracking Template at the account level for the easiest installation. This ensures that your reporting works and that conversions are being properly tracked to the correct campaign. Below is a walk-through of setting that up at the account level.

Tracking Template (Copy & Paste)

{lpurl}?utm_source=adwords&utm_medium={adname}&utm_campaign={campaignname}&utm_content={adgroupname}&utm_keyword={keyword}&utm_matchtype={matchtype}&campaign_id={campaignid}&ad_group_id={adgroupid}&ad_id={creative}

Install Tracking Template at Ad Group Level (DIFFICULT & TIME CONSUMING)

The other option for more sophisticated clients is to install the Tracking Template at the Ad Group level. Clients choose to install this way so that they have more UTM data in the system available for Campaign Name and Ad Group Name. Google’s Value Parameters currently do not have merge values for Campaign Name or Ad Group name, so you must manually code the campaign name and ad group name to install each Ad Group for each Campaign. Below is an example of the tracking template hard code + walk-through for setting up in Google Ads Manager.

4. Google Ads Conversion Setup

The final step in setting up a Google Ads campaign with Aesthetix CRM is establishing a connection for conversion tracking. Everything we have set up prior is important to the conversion action setup working properly. Below are two walk-throughs for setting up Google ads conversion actions in workflows for dedicated landing pages and main website campaigns.

Dedicated Landing Page Google Ads Conversion Action Setup

Utilizing the lead capture workflow that you previously set for the dedicated landing page. You will simply add a Google Ads conversion action and select the Conversion name that you previously set up in Google Ads.

Review this helpful article on how to properly set up conversions in Google Ads Manager.

Main Website Google Ads Conversion Action Setup

You will still want to follow the article above to ensure you have properly configured the conversion in the Google Ads Manager. Below is a walk-through of how you will update the lead capture workflow to log Google ads conversions from the main website form.

Number Pools Google Ads Conversion Action Setup

Remember to follow the steps above to properly set up the Google Ads conversion action in the Google Ads Manager. Below is a walk-through of how to set up the Google Ads Conversion Action in the number pools workflows.

Chat Widget Google Ads Conversion Action Setup

Remember to follow the steps above to properly set up the Google Ads conversion action in the Google Ads Manager. Below is a walk-through of how to set up the Google Ads Conversion Action in the Chat Widget workflow. Note the differences in setting up the Google ads conversion if you are using the AI Chat Assistant.

Google Ads Reporting & FAQs

Lastly, you have your campaigns set up and configured properly. Remember to go through this process every time you launch a new campaign. Below are a few resources on how to read the Google Ads report, set up the campaign, etc.