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Running Multiple Businesses & Account Structure

How to structure Aesthetix CRM for multiple businesses, brands, or locations, and when to consolidate into one account versus separating them.

Many practices grow into multiple brands, locations, or entirely separate businesses. This guide explains how Aesthetix CRM is designed to be used across those situations, and how to decide whether to run everything from one account or set up separate accounts.

Can one account run two separate businesses?

Each Aesthetix CRM account is built to serve a single business at a time. You can add multiple domains for your webpages and funnels inside one account, but email marketing, sending domains, and tracking are tied to a single business per account.

To run a genuinely separate second business, you will need a separate subscription and account. The account in question is designed to accommodate a single business entity at any given time, so extending it to a second business requires its own account.

One account or multiple: choosing a structure

Aesthetix CRM supports both centralized and separated structures for multi-brand and multi-location practices.

For most organizations, a single consolidated account offers the best balance of cost efficiency, centralized reporting, and operational simplicity, while still allowing you to segment by brand, location, and campaign.

Practices that require fully independent inboxes, separate email sending domains, or strict brand isolation may be better served by multiple accounts, each with its own subscription.

Single account vs. multiple accounts

Category

Single account (consolidated)

Multiple accounts (per brand/location)

Overall investment

Lower total cost with centralized pricing

Higher total cost (subscription required per account)

Google Business Profiles

Unlimited profiles for Analytics and Ads

Supported per account

Meta Ads (Facebook and Instagram)

Multiple pages and ad campaigns supported

Supported per account

Facebook and Instagram DMs

Limited to one FB Page and one IG handle in the inbox for DMs

Separate inbox connection per brand/location

EMR integration

Updates contact data by location

Supported per account

Website forms

Unlimited forms

Supported per account

Workflows and automations

Segmented by brand, location, form source, or campaign

Fully independent workflows

Primary email domain

Limited to one sending domain

Unique domain per account

Email sender names

Unlimited custom sender names

Unlimited custom sender names

Custom domains (pages and links)

Multiple domains supported

Multiple domains supported

Branding

Custom branding across email, SMS, and content

Fully independent branding

Contact management

All contacts housed in one account

Contacts fully separated

Contact segmentation

Smart Lists by location and other fields

Already separated

Inbox management

Shared inbox across locations

Separate inbox per brand/location

Inbox filtering

Filter by assigned user (not by location)

Filter by assigned user

User permissions

"Only show assigned data" can limit visibility

Natural data separation

Reporting and analytics

Centralized reporting across brands/locations

Reporting split across accounts

Operational simplicity

One login, centralized management

More admin and account management

Which structure fits you

A single account is the best fit for growing multi-location or multi-brand practices that want lower cost, shared reporting, and streamlined day-to-day operations.

Multiple accounts are the best fit for organizations that need complete brand separation, individual inboxes, or a distinct email domain for each brand or location.

If you are not sure which structure fits your practice, schedule a demo and our team will help you plan the right configuration.

Frequently Asked Questions

Can I run two different businesses through one Aesthetix CRM account at the same time? No. Each account is designed for a single business. You can host multiple page and funnel domains in one account, but email marketing, sending domains, and tracking require one account per business. To run a second business, you need a separate subscription and account.

Can I manage multiple locations or brands of the same business in one account? Yes. A single consolidated account works well for multi-location and multi-brand practices. You can segment by brand, location, form source, and campaign, and use Smart Lists and user permissions to keep data organized.

When should I use separate accounts instead? Choose separate accounts when you need fully independent inboxes, a unique email sending domain per brand, or strict brand isolation. Each account carries its own subscription.

Can I use one FB Page and Instagram handle per brand in a single account? A single account supports multiple Facebook pages and ad campaigns, but the inbox connects one FB Page and one IG handle for direct messages. If each brand needs its own DM inbox, use separate accounts.

Will centralized reporting still let me see performance by location? Yes. A single account gives you centralized reporting across brands and locations, and you can segment with Smart Lists and location fields. Separate accounts split reporting across each account.

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