Content AI is the built-in writing assistant in Aesthetix CRM. It uses advanced language models to make content creation faster and easier while producing higher-quality results — generating blog outlines, introductions, specific sections, email copy, social posts, and website content in minutes. That lets you focus on refining and polishing your work instead of spending hours researching and drafting from scratch.
This guide covers what Content AI does, where you can use it, how to generate content in each tool, how to keep everything on-brand with Brand Voice, how to find content you've already generated, and how to give feedback to improve future results.
Note on PHI: Don't enter protected health information (PHI) into Content AI. AI features aren't approved for processing PHI — use them for productivity, communication, scheduling, and engagement, not to store or process medical records. See the HIPAA Compliance guide for details.
Depending on where you use it, Content AI can generate:
Outlines — bullet points that structure a blog post and give a general idea of the piece.
Introductions — a first paragraph that shares the main concept of the post.
Specific sections — copy for a single section (for example, one of five sections in a blog).
Email content — promotional emails, introduction emails, coupons/discounts, recurring newsletters, testimonials, cold outreach, and content/giveaways, plus subject lines and button text.
Social posts — platform-specific content tailored to each channel.
Variations — up to five versions of any piece, ideal for A/B testing subject lines or post copy.
Generate months of content in less time.
Tailor content to your business's specific needs.
Create variations for A/B testing to find what performs best.
Keep content consistent with your brand voice across every channel.
Save time so you can invest in other efforts.
Content AI helps businesses of all sizes that do any kind of marketing. It's especially valuable when resources are limited — you can produce professional-quality copy without hiring a dedicated content writer.
Content AI is available in the tools where you create content. Wherever it appears, you'll see a Content AI (or AI) button in the editor:
Email Marketing — in the Email Builder, for text blocks, button blocks, and subject lines (in both campaigns and templates).
Blogs — in the blog post editor.
Social Media Planner — when creating a new post.
Landing Page Builder & Websites — for page copy.
Go to your blog (Web Tools → Websites → Blogs) and click Create New Post.
Add the meta description for the post.
Open the blog post editor, where Content AI will be available.
Click Content AI. You'll be asked to choose Outline, Introduction, or Specific Section, and to provide the post title, description, keywords, tone, and number of variations.
Outline — bullet points that structure your blog and give a general idea of the post.
Introduction — the first paragraph, which shares the main concept of the post.
Specific Section — content for a single section when the blog has several.
Fill in the details:
Post Title — the topic or category, e.g. "Content Marketing."
Description — a brief summary of the post, e.g. "Top 5 content marketing channels."
Keywords — enter a word and press Enter for each (e.g. "content, marketing, strategy").
Writing tone — choose from the available tones.
Type of content — for example, "Outline."
Number of variations — choose 1 to 5.
Content AI generates the suggested variations. Click Copy next to the one you want; it appears in the editor on the right. If the post looks good, click Continue to add it to the post.
Note: Make sure the relevant users have permission to use Content AI.
Content AI is available in both Email Campaigns and Email Templates:
For campaigns: Marketing → Email Marketing → Campaigns, then create or edit a campaign.
For templates: Marketing → Email Marketing → Templates, then create a new template or edit an existing one.
In the Email Builder, drag and drop a new Text Block (or edit an existing one).
Click the Content AI button above the text editor block.
Select the context from the dropdown — promotional email, introduction email, coupon/discount, recurring newsletter, testimonial, cold outreach, content/giveaway, or Other for a broader category.
Add the Content Title.
Write a Content Description of up to three lines.
Select the writing tone.
Choose the Number of Variations to create, then click Generate.
After a few seconds, Content AI returns the variations. Click Copy next to the one you want, then click Continue.
Drag and drop a Button Element into the email body, then click Content AI.
Enter a Content Description describing the text you want to generate.
Choose the Number of Variations, then click Generate.
Click Copy next to the variation you want, then click Continue.
Once your email content is created, open the Send and Schedule screen — Content AI is available in the subject line there.
Provide a Content Description, choose the Writing Tone and the Number of Variations, then click Generate.
Click Copy next to the variation you want, then click Continue.
In the Social Media Planner, Content AI offers a guided experience: instead of a single generic prompt, you fill out a short, platform-specific form that adapts to the channel and content type you choose. This produces more relevant, targeted, on-brand posts.
Go to Marketing → Social Media Planner and click + New Post.
From the dropdown, select Content AI to open the guided form.
Choose your platform (Facebook, Instagram, LinkedIn, etc.) and content type (Post, Reel, etc.).
Fill out the required fields that are always visible — your core message, content goal, and call to action.
(Optional) Expand the additional questions for finer control over audience nuances, tone preferences, or hashtags.
Review the Brand Voice fields, which are auto-filled to keep posts on-brand (edit them anytime).
Click Generate Content to get a platform-optimized post.
The form adapts automatically to each platform and content type, and required fields appear first with optional ones tucked away until needed. You can save your progress as a draft and finish later.
Tips for high-impact AI content:
Clearly define your key message and goal so the AI can create a focused, effective post.
Lean on your Brand Voice settings to keep tone and style consistent with your business identity.
Use the optional fields to add context and fine-tune accuracy and relevance.
Always review the generated content and make final tweaks before publishing.
Brand Voice Integration connects your saved Brand Voice (from Brand Boards) directly to Content AI, so generated content reflects your business's tone, target audience, purpose, unique selling proposition, and pain points — automatically, across Social Planner, Blogs, Email Builder, and Landing Pages & Websites.
Before you start: If you don't have a Brand Voice yet, set one up in Brand Boards first.
Open a Content AI–supported tool — Email, Blogs, Funnels, Websites, or Social Planner. (This example uses Email.)
Launch the AI generator — open the Email Builder, click the AI button, then choose Generate with AI.
Enable the "Use Brand Voice" toggle. When on, the AI automatically applies your saved brand parameters.
Select your Brand Voice from the dropdown.
Preview Brand Voice to see the details that will inform the content.
Define the context — the content type, such as Promotional, Introduction, Testimonial, or Cold Outreach.
Add a content title and description — a short theme or campaign name (e.g. "Spring Promo") and a 2–3 line summary of the goal.
Add relevant keywords that should influence the generated content.
Customize tone and content settings — override the brand tone if needed (Funny, Casual, Excited, etc.), choose the Number of Variations (1–5), and the Length (Small, Medium, Large, or a custom word count).
Click Generate. The AI creates personalized content using your Brand Voice inputs and settings.
Note: The more detailed and accurate your Brand Voice setup, the more relevant and higher-quality your results.
Brand Voice is on by default whenever a Brand Voice exists, but you can toggle it off for any session if you want generic copy. You can save multiple Brand Voices and pick the right one per session, and you can update them anytime in Brand Boards — changes flow through to Content AI.
Aesthetix CRM keeps a log of everything you create with Content AI, so you can reuse past results or tweak them instead of starting over. This helps you keep track of your content and stay consistent across your messaging.
Open the AI Agents tab in the side menu, then select Content AI from the submenu at the top of the page. There you'll find a log of all the content you've generated with AI assistance — click Copy on any variation to reuse it.
You can rate any AI-generated text or image with a quick thumbs up or thumbs down. This feedback helps improve output quality over time.
Under any AI-generated output in a supported tool, look for the 👍 and 👎 icons.
Click 👍 if you're satisfied with the content.
Click 👎 if you're not — in most cases a short form appears so you can select a reason ("Not accurate," "Poor quality," "Doesn't match prompt") and optionally add a comment.
For Quick Actions (like Fix Grammar or Rewrite), feedback is a simple 👍/👎 with no extra form, to keep the flow lightweight.
Feedback is currently available in the Social Media Planner, Blogs, Email Builder, Landing Pages & Websites, and Quick Actions. It's used in aggregate to improve AI quality and isn't tied to your specific content.
For current pricing, see the pricing page.
How many tones can I generate content in?
Content AI offers fourteen tones: funny, casual, excited, professional, witty, sarcastic, feminine, masculine, bold, dramatic, grumpy, secretive, respectful, and persuasive.
Where can I see content I generated earlier?
Go to AI Agents → Content AI (using the submenu at the top of the page) to view your full log of AI-generated content and copy any variation to reuse it.
Can I use Content AI for every social platform?
Yes. The guided form in the Social Media Planner supports Facebook, Instagram, LinkedIn, and the other platforms the planner supports.
Can I save my social draft if I don't finish?
Yes. You can save your progress as a draft and come back later to complete and publish it.
Can I use Brand Voice if I manage multiple brands?
Yes. You can save multiple Brand Voices and select the right one for each content session from the Brand Voice dropdown.
Can I edit or override the Brand Voice fields?
Absolutely. Brand Voice fields auto-fill for convenience, but you can change them at any time, and manual changes take priority over the auto-filled values.
What if I don't have a Brand Voice set up?
You'll see a prompt to create one in Brand Boards before using the integration.
Will AI-generated content always match my brand exactly?
Brand Voice significantly increases alignment, but always review content for accuracy and brand fit before publishing.
Does my feedback change the content I receive?
Your feedback helps improve AI performance across the platform. It doesn't immediately change your personal results, but it helps tune the system for everyone.
Will Content AI support more languages and long-form content?
These are areas we plan to expand over time.
