How to Customize Posts for Each Social Media Platform

Maximize your social media impact with our essential guide on customizing posts for each platform! This article explores effective strategies for adapting your content to fit the unique characteristics and audience preferences of platforms like Facebook, Instagram, Twitter, and LinkedIn. Learn how to tweak your messaging, visuals, and formats to enhance engagement and ensure your posts resonate with users across different networks. Ideal for marketers, brands, and content creators, this guide will help you create a cohesive yet tailored social media presence that drives interaction and builds meaningful connections with your audience!


1. To start, Select the "Marketing" tab from the sidebar menu.

1 To start off, click here.

2. Click on "Social Media Planner".

2 Click on "Manage your social media marketing".

3. Click on "New Post".

3 Click on the element.

4. Now, click on "Create New Post".

4 Now, click on "Create New Post".

5. Choose to Customize for Each Channel: To get the customization option to appear, you need to select multiple social media channels, such as Facebook, Instagram, LinkedIn, GMB (Google My Business), etc.

5 Once that's done, click on "Post to".

6. Once you've selected the social media channels you want to post on, you'll see an option to "toggle on" the customization for each channel.

6 Click on the element.

7. You can view and edit the content for different channels separately, ensuring that each post aligns with the platform's character limit and audience preferences.

7 Now, click on the element.

8. Add Media (Optional): You can add images, videos, or other multimedia elements to enhance your post if applicable.

8 Click on the element.

9. Schedule or Post Immediately: Once you've crafted the content for each channel, you can post it immediately or schedule it later.

9 Click here.

Character Limits of Various Social Media Channels

Here's a table that indicates the character limits for different social media channels, an essential factor in using the "Customize for Each Post" feature:

Channel

Channel Character limit

Facebook pages & groups

5,000

Instagram profiles

2,200

LinkedIn pages & profiles

3,000

GMB (Google My Business)

1,500

Please Note: 

If you turn off the customization toggle, the active social content will apply to all the social channels selected, and there will be a warning that customized content will be lost.

By following these steps, you can utilize the "Customize for Each Post" feature to create personalized and platform-specific content for different social media channels, maximizing your reach and engagement. It's an efficient way to manage diverse campaigns and tailor messages to resonate with each platform's unique audience.

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