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A Guide to Running Ads on Catalog Products in Facebook Shops

Elevate your e-commerce strategy by learning how to effectively run ads on catalog products in Facebook Shops! This article provides a comprehensive overview of setting up and managing targeted ad campaigns for your product catalog, helping you reach a wider audience and drive conversions. You’ll discover the step-by-step process for linking your catalog to Facebook Ads, tips for creating compelling ad creatives, and strategies for optimizing your campaigns for maximum impact. Ideal for online retailers wanting to harness the power of social media advertising, this guide will empower you to showcase your products effectively and turn casual browsers into loyal customers. Unlock the potential of Facebook Shops and watch your sales grow!

Step 1.1. Click and open the created shop

Step 1.2. Go to Catalogue > Items

Step 1.3. Select the Products you want to run ads on and click on Advertise Set to setup ads

Important 

Notes & Tips:

  • The Facebook Page should have Product Catalog connected to it, in order for the product sync to happen

  • The Facebook Page should have the category called "E-commerce Website" in order for it to get listed in Shops section

  • The Facebook Page categories can be managed by visiting the Facebook Page and then going to the "About" section of the page. Under "Contact and basic info", Categories will be present

  • The Facebook Page should be connected to a Highlevel store under Shops section, in order for the sync to take place

  • Only one time products will get synced to Meta marketplace, Recurring products are not supported in Meta Marketplace

  • If track Inventory is disabled or if the "continue selling out of stock" will set the inventory quantity to 999 as inventory is mandatory in Meta Commerce Manager.

Image Preview:Preview of Facebook shop:

Preview of Instagram shop:

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