1. Go to the "Payments" section.

2. Select "Products", then navigate to the "Collections" tab.

3. Click on "Create Collection" to start a new collection.

4. Enter a unique collection name.

5. Upload or select an appropriate image for your collection.

6. After that, click on "Additional options".

7. Input an engaging SEO Title to optimize visibility.

8. Add an informative SEO Description to improve search engine performance.

9. Specify a custom handle for the collection URL.

10. Save the collection by clicking the "Save" button.

11. Navigate to the Page Builder of your store.

12. Add the Collection List element to the desired page.

13. In order to define a set of collections to be shown, click on any of the collections listed under Collections group, and a section will be shown where a collection can be selected. Upon selection, the selected collection item will reflect the name and image of the collection on the builder.

14. Click "Save/Publish" to apply your changes and view them live on your site!