A Guide to Customizing Abandoned Checkout Notifications

Enhance your e-commerce strategy by learning how to customize abandoned checkout notifications in Aesthetix. This article provides a detailed walkthrough on tailoring notifications to resonate with your customers, ensuring they receive timely and relevant reminders about their abandoned carts. You'll discover how to personalize message content, adjust notification timing, and utilize customer data to increase engagement and drive conversions. With practical examples and expert tips, this guide is perfect for online retailers looking to fine-tune their recovery efforts and improve customer retention. Elevate your marketing approach and turn potential losses into sales with effective abandoned checkout notifications in Aesthetix!

1. Override Default Email Templates

You can enhance the effectiveness of your abandoned checkout notifications by customizing the email templates under the email template builder. To do this, follow these steps:

Use the Checkout page URL custom value under E-commerce custom fields to direct customers to the abandoned checkout page with items already added to their cart.

Utilize the Products list page URL custom value under E-commerce to direct customers to the generic products list page with all items that you sell on your online store.

2. Dynamic Product Display

Make your abandoned checkout emails more visually appealing and personalized by using the shopping cart element available in the email builder. This allows you to dynamically display the products that are currently in the customer's cart directly within the email content. This is useful for businesses that require a custom email template to display items in cart dynamically.

3. Adjust Notification Timing

If the default 10-hour timing for abandoned checkout notifications doesn't align with your business strategy, you can change it. Simply navigate to Payments -> Settings -> Notifications and modify the timing to suit your preferences

The default email template will be sent for all businesses without any additional steps required. The default email template used by the system looks like this, with the products getting dynamically displayed.

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