WhatsApp Campaign Statistics Explained

Unlock the power of data with this in-depth guide to understanding campaign statistics in Aesthetix. This article breaks down the key metrics and insights available within the platform, helping you make sense of your campaign performance. You'll learn how to interpret essential statistics such as engagement rates, conversion metrics, and ROI, enabling you to assess the effectiveness of your marketing efforts. With practical examples and tips for leveraging these insights to improve future campaigns, this guide is essential for marketers and business owners looking to enhance their strategies and drive better results. Transform your data into actionable knowledge and elevate your campaigns in Aesthetix!

Total

Represents the total number of contacts for which the bulk action was performed.

Pending

Represents the total number of contacts for which the WhatsApp message is yet to be triggered.

Sent

This denotes the total count of contacts to whom WhatsApp messages have been sent.

Delivered

Represents the total number of contacts who received the WhatsApp message.

Read

Represents the total number of contacts who read the WhatsApp message.

Error

Represents the total number of contacts where an error was encountered. These could range from the contact not being on WhatsApp to Template being blacklisted or WhatsApp account being blocked on Meta.

Skipped

Represents the total number of contacts which were skipped from the bulk action. These could include when the contacts have DND enabled or contacts have missing phone number.

Help Center