Messaging limits are the maximum number of business-initiated conversations (conversations opened as a result of sending a marketing, utility, or authentication template to a WhatsApp user) a business phone number can open in a 24-hour moving period.
Business phone numbers are initially limited to 250 business-initiated conversations in a 24-hour moving period, but this limit can be increased.
Initially, business phone numbers are capped at 250 business-initiated conversations within a 24-hour period. However, this limit is adjustable and can be increased to accommodate higher volumes. The increments include:
1K business-initiated conversations
10K business-initiated conversations
100K business-initiated conversations
An unlimited number of business-initiated conversations
Submit your business for business verification. If your business is approved, Meta will analyze your messaging quality to determine if your messaging activity warrants an increase to your messaging limit. Based on this analysis, Meta will then either approve or deny a messaging limit increase.
If you submit your business for verification and are approved, you may be asked to verify your identity.
If you are asked to verify your identity, the WhatsApp Manager > Overview > Limits panel will display the following notification:
If you complete identity verification and your identity is confirmed, Meta will approve a messaging limit increase. If your identity is not confirmed, Meta will deny a messaging limit increase, and
WhatsApp Manager > Overview > Limits
will display one the following notifications:
Open 1,000 or more business-initiated conversations in a 30-day moving period using templates with a high quality rating. Once you reach this threshold, Meta will analyze your messaging quality to determine if your messaging activity warrants an increase to your messaging limit. Based on this analysis, Meta will then either approve or deny an increase.
If you are rejected for business or identity verification, ensure that you are sending high-quality messages. Meta will periodically reevaluate your messaging activity and quality and based on this analysis, may approve an increase.
Here are some guidelines for sending high-quality messages:
Make sure messages follow the WhatsApp Business Messaging Policy.
Only send messages to users who have opted into receiving messages from your business.
Make the messages highly personalized and useful to users. Avoid sending open-ended welcome or introductory messages.
Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.
If you completed business verification or identity verification, or have met the 1K conversations in 30 days threshold, but are still limited to 250 business-initiated conversations, you can open a direct support ticket and request a messaging tier upgrade
Ask a Question > WABiz: Phone Number & Registration > Request type > Request a Messaging Tier Upgrade
Based on your support submission and messaging quality, Meta will either approve or deny an increase.
Opt-In Consent: Always ensure that customers have explicitly opted in to receive messages from your business on WhatsApp. Respect their privacy and preferences.
Timely Responses: Aim to respond to customer inquiries promptly. Quick responses enhance customer satisfaction and improve the overall customer experience.
Personalization: Tailor your messages to each customer whenever possible. Personalized messages tend to be more engaging and can foster stronger customer relationships.
Value-Added Content: Provide valuable content to your customers through WhatsApp, such as product updates, exclusive offers, and helpful tips related to your industry.
Clear Communication: Ensure your messages are concise, clear, and relevant. Avoid spammy or irrelevant content that could annoy customers.
Example
Send: "Hi Sarah! We're excited to share that our Spring Collection has arrived! ? Check out the latest styles and enjoy 20% off your first purchase with code SPRING20. Shop now: [Link]"
Avoid: "Hey Sarah! Did you know we sell shoes too ? Come visit our store for amazing deals on footwear!!!! #ShoeLove
Security Measures: Implement security measures to protect customer data and ensure the confidentiality of conversations. Avoid sharing sensitive information over WhatsApp.
Feedback Loop: Encourage customers to provide feedback on their experience with your business on WhatsApp. Use this feedback to improve your services and offerings.
At first, you are limited to 250 business-initiated conversations within a 24-hour moving period.
This refers to any conversation that your business starts by sending a marketing, utility, or authentication template to a WhatsApp user.
There are several ways:
Get your business verified: Submit your business for verification.
Send 1,000+ conversations in 30 days: Use high-quality message templates over a 30-day period. Maintain high-quality messaging: Ensure your messages are personalized, useful, and respect WhatsApp's Business Messaging Policy.
Request an increase directly: Open a support ticket if you meet other criteria. Ask a Question > WABiz: Phone Number & Registration > Request type > Request a Messaging Tier Upgrade
Yes! Once you reach the 1,000 conversation limit and maintain other requirements (good quality rating, connected phone number), your limit may be increased automatically based on your usage.
WhatsApp prioritizes a positive user experience. Sending high-quality messages that users find valuable builds trust and leads to increased conversation limits.
You can find this information in your WhatsApp Manager:
Limits are in the
Overview > Limits panel (before reaching 1K limit)
Account tools > Insights panel (after reaching 1K limit
Quality rating is in Account tools > Phone numbers panel.
