Below is a walk-through video on how to use Instagram and Facebook comments to direct message automation in workflows.
Important Things to Note:
First, connect your Facebook and Instagram integration, or you won't be able to use these features.
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If you ask for an email or phone number in your direct message, the information will be automatically added to the contact record or matched to an existing contact record.
Boosted posts are the only way to currently use this feature in relation to digital advertising of Facebook and Instagram.
You only have a 24-hour window to directly message the person utilizing the API (automation) after they leave the comment. This is controlled by META.
Always make sure to duplicate the existing workflow and name with the new post-campaign that you are using so that you can have multiple post-campaigns running at one time.