Error and Opt-out Rate Monitoring
Our primary goal is to assist our clients in delivering reliable messages. Our aim is to prevent the carrier from permanently blocking or suspending the account due to inappropriate usage.
Aesthetix CRM connects your account directly to Twilio, so the platform does not automatically pause your texting based on the rates below. Mobile carriers and Twilio still watch how many people opt out and how many messages get filtered as spam, and poor sending can lead them to filter, throttle, or block your numbers. Use these benchmarks to catch problems early.
Recommended Benchmarks
Measure both rates over a rolling 7 days, once your account has sent at least 500 texts in that window. Newer senders have no track record with carriers, so hold them to tighter limits. Each rate counts on its own: if either one crosses a line, act on it.
Sending History | Rate | Review Your Sending At | Pause Bulk Texting At |
|---|---|---|---|
New (less than 7 days) | Opt-out rate | 3% | 10% |
New (less than 7 days) | Filtered message rate (Error 30007) | 10% | 50% |
Established (7+ days) | Opt-out rate | 4% | 6% |
Established (7+ days) | Filtered message rate (Error 30007) | 15% | 25% |
Pausing bulk texting means stopping bulk actions, workflow texts, and campaigns until you fix the cause. Keep replying to patients one on one in your Inbox.What should I do if my rates climb?
Please halt all workflows, campaigns, triggers, and/or bulk actions targeting contacts who have not given explicit consent to receive messages from the account.
Adjust and personalize the Opt Out language and SenderID message to fit your specific needs to avoid any message flagging.
Before resuming, confirm with your team that no bulk communication, message blasts, or cold outreach campaigns are planned for contacts who haven't given consent.
What are error and opt-out rates and good to have a threshold?
**A High Opt-Out Rate - **When a lot of people are opting out, it suggests that recipients of your messages have either raised objections, made complaints, or marked your SMS as spam. Ideally, you should aim for an opt-out rate between 0 and 1%.
**A High Delivery Error Rate - **If your Delivery Error Rate is high, it means you are sending SMS to contacts who are not active, cannot be reached, or have non-SMS devices like landlines. It could also mean that external carrier filters are blocking your SMS due to your previous bad sending behavior. Ideally, a good error rate is within 0-6%. Error 30007 means a carrier filtered the message as spam.
What if carriers block or filter my numbers?
Contact Aesthetix CRM Support. We'll review your messaging activity in Twilio with you and help you with next steps.