Gamification turns everyday activity inside your Communities groups, posting, commenting, replying, into a points-based progression system. Members climb levels, earn badges, and can see how they stack up against other members on a leaderboard. It is a simple way to keep a loyalty group, VIP patient community, or membership program active and engaged. You manage it from Memberships > Communities > Groups, inside each group's settings.
Gamification in Communities has three parts that work together:
Points: numerical values earned for specific actions inside the group
Badges: a visual marker of a member's current level, shown on their profile
Leaderboard: a ranking view that compares member activity over time
Together these give members a reason to keep participating and give you, the practice, an easy way to spot and reward your most engaged patients or community members.
Keeps members active: turns passive followers into regular posters and commenters
Makes contribution visible: everyone can see who is participating the most
Adds friendly competition: leaderboards encourage members to stay active to move up
Reinforces the behavior you want: likes, comments, and replies are what earn points, so the system rewards genuine engagement
Gives you a natural reward moment: level-ups and leaderboard rankings are a good excuse to reach out to a member personally or offer a perk
Go to Memberships > Communities > Groups.
Open the group you want to configure.
Click Settings inside that group.
Go to the Gamification & Rewards tab.
Edit the level names if you want to rename them (for example, "New Member," "Regular," "VIP," "Ambassador"). The number of levels (up to 9) and the points needed for each level are preset and cannot be changed.
Add any Rewards you want to offer (optional, see below).
Review and enable your leaderboard settings.
Click Save.
Gamification settings are configured per group. If your practice runs more than one community (for example a general patient community and a separate loyalty/VIP group), you will need to set this up in each group individually.
Points are earned automatically when other members like a member's posts, comments, or replies. One like equals one point for whoever posted the content.
Levels are preset and cannot be renumbered or have their point thresholds changed, only the level names can be edited:
Level | Points required |
|---|---|
Level 1 | 0 |
Level 2 | 5 |
Level 3 | 20 |
Level 4 | 65 |
Level 5 | 155 |
Level 6 | 515 |
Level 7 | 2,015 |
Level 8 | 8,015 |
Level 9 | 33,015 |
When a member reaches a new level:
Their profile badge updates to reflect the new level
They can see how many points they need to reach the next level
The circular progress indicator on their profile fills in to show the level is complete
Member levels are specific to the group they were earned in. A member at Level 3 in one group starts back at Level 1 if they join a different group, even within the same account.
The leaderboard lets members see how their activity compares to others in the same group. It shows the top point-earners over the past 7 days, the past 30 days, and all time, so both recent activity and long-term engagement get recognized.
Leaderboard visibility is part of the same Gamification & Rewards settings, so make sure it is enabled if you want members to see rankings.
Rewards let you flag an incentive tied to reaching a level, for example "Win a $50 spa credit after reaching Level 5." A few things to know:
Group admins and owners can add up to 3 rewards per group, entered as plain text.
Rewards are not automatically fulfilled. Aesthetix CRM does not track redemption, issue credits, or trigger anything when a member hits the reward threshold. You will need to check the leaderboard yourself and manage delivery of the reward offline (issuing a gift card, applying a discount at checkout, sending a spa credit, etc.).
To add a reward, go to Settings > Gamification & Rewards > Rewards inside the group.
Once added, rewards display on the left navigation bar inside the group's Leaderboard tab, so members can see what they're working toward.
Because rewards are managed manually, treat the leaderboard as a checklist: check it periodically and follow up with members who hit a reward milestone.
Gamification lives inside Communities, which sits under the Courses collection alongside your membership content. A few related pieces live elsewhere and are worth knowing about:
Course access and progress are managed in your Courses settings, not in Communities gamification. Gamification points are earned from community engagement (likes on posts/comments/replies), not from completing lessons.
Automations tied to member activity (for example, sending a welcome message when someone joins a group, or notifying you when a member reaches a certain level) are built in Workflows, not inside the group settings.
Live chat with members is handled through the Chat Widget, separate from community posts and comments.
Quizzes for your courses are built with Quiz Builder and are a separate feature from community gamification.
Can I change how many levels there are or how many points each level requires? No. The number of levels (maximum 9) and the point thresholds for each level are preset by the system. You can only rename the levels themselves.
How do members actually earn points? Points are earned when other members like their posts, comments, or replies inside the group. One like equals one point for the person who created that content.
Can rewards be automatically given out when a member reaches a level? No. Rewards are not linked to levels automatically. You have to track the leaderboard yourself and deliver any reward outside the CRM.
How many rewards can I add to a group? Up to 3 rewards per group, entered as text descriptions.
Do points or levels carry over between groups? No. Levels and points are specific to each group. A member who reaches Level 5 in one community starts at Level 1 in any other group they join.
Does the leaderboard show all-time activity or just recent activity? Both. The leaderboard shows top point-earners over the past 7 days, the past 30 days, and all-time, so you can recognize both recent and long-term engagement.
Can I turn off the leaderboard but keep points and badges? Leaderboard visibility is a setting inside Gamification & Rewards, so you can choose whether to show it to members while points and level badges continue to accrue in the background.
Will gamification points show up in my practice's reporting? No. Gamification is designed for member motivation and engagement inside the community, not as a reporting or attribution metric. It runs separately from your practice dashboards and reports.
Can I use gamification in a general patient community and a separate VIP or loyalty group at the same time? Yes. Gamification settings are configured per group, so you can run different level names, rewards, and leaderboard settings in each community you manage.
Is there a way to reset a member's points or level? The source material does not document a manual reset option. Points accumulate based on engagement and are not shown to reset automatically. If a member's level needs correcting, treat it as a support case rather than a self-serve setting.
