Content AI is a writing assistant built into the Aesthetix CRM email builder. It helps you draft email copy faster by generating outlines, introductions, specific sections, and variations for different kinds of emails: promotional emails, introduction emails, coupons and discounts, recurring newsletters, testimonials, cold outreach, and content or giveaways. It can also write subject lines and subject line variations. For a busy practice, this means professional-quality email copy without needing a dedicated writer, and a fast starting point you can then refine in your own voice.
Content AI lives in the Email Marketing area. It works in both email campaigns and email templates.
Content AI is useful for practices of any size that send marketing email. It gives your team a quick, efficient way to draft content, which is especially helpful when you are short on time or do not have a dedicated marketing writer. You always stay in control: Content AI produces drafts and variations, and you choose what to keep, edit, and send.
Faster drafting: Generate outlines, introductions, and specific sections instead of writing every email from scratch.
Tailored content: Match the copy to a specific context, such as a promotional email for a seasonal offer or a newsletter for existing patients.
Variations for testing: Produce multiple versions of body copy or subject lines to compare in A/B tests.
Easy to use: Content AI is built directly into the drag-and-drop email builder.
Tip: Always review Content AI output before sending. Confirm any claims about treatments, pricing, or results are accurate for your practice, and edit the copy so it sounds like your team. Never include patient names or protected health information in a marketing email.
Go to Marketing → Emails → Campaigns and create a new campaign or edit an existing one. For templates, go to Marketing → Emails → Templates and create a new template or edit an existing one.
In the Email Builder, drag in a new Text Block or click into an existing one.
Click the Content AI button above the text editor.
In the Select Context dropdown, choose the type of email you are writing:
Promotional email
Introduction email
Coupon or discount
Recurring newsletter
Testimonial
Cold outreach
Content or giveaway
Other, if your context is not listed and you prefer a broader category
Enter a Content Title.
Write a Content Description of up to three lines describing what you want the email to say.
Select a Writing Tone.
Choose the Number of Variations you want, then click Generate.
After a few seconds, Content AI returns your variations. Click Copy next to the one you want, then click Continue to place it in the text block.
In the same campaign or template, drag a Button Element into the email body.
Click Content AI.
Enter a Content Description for the button text you want, choose the Number of Variations, and click Generate.
Click Copy next to the variation you want, then click Continue to apply it to the button.
Once your email content is built, Content AI is available for the subject line on the Send or Schedule screen.
On the Send or Schedule screen, open Content AI for the subject line.
Provide a Content Description, choose a Writing Tone, and choose the Number of Variations, then click Generate.
Click Copy next to the subject line you want, then click Continue to apply it.
For an even faster starting point on a template, AI Agents → Ask AI can build a full Design Editor email template for you from a plain-language description, instead of you assembling every block manually in the Email Builder.
In this mode, Ask AI can:
Create a new Design Editor email template from a natural-language prompt.
Update an existing, supported email template conversationally.
Ask follow-up questions when it needs more direction, such as your Brand Board settings or whether to include a countdown timer.
Show a preview of the generated email right in the chat.
Open the finished template in Email Builder when you want more detailed, manual editing.
Describe the email you want, answer any follow-up questions Ask AI asks, then review the preview it returns. From there, open the template in Email Builder to fine-tune the design, drop in a Content AI-written block or subject line, or send it as a campaign.
Ask AI's template creation currently supports Design Editor templates; HTML Editor template support is planned for a future release.
As with Content AI, do not include patient names or other protected health information in your Ask AI prompts or in the templates it generates.
Can I create an email template without opening the Email Builder?
Yes. AI Agents → Ask AI can generate a Design Editor email template from a natural-language description. Once it's ready, open it in Email Builder to keep editing, including using Content AI for individual text blocks, buttons, or the subject line.
Does Ask AI build HTML Editor templates too?
Not yet. Ask AI currently supports Design Editor templates only. HTML Editor template support is planned for a future release.
Where can I use Content AI? Content AI is available in the email builder for both email campaigns and email templates, and it works in text blocks, button elements, and the subject line.
What kinds of emails can Content AI write? It can generate promotional emails, introduction emails, coupons and discounts, recurring newsletters, testimonials, cold outreach, content or giveaways, and subject lines. Choose Other for a broader category if your use case is not listed.
Can I create more than one version at once? Yes. Set the Number of Variations before you click Generate, then pick the version you like best. This is useful for A/B testing subject lines and body copy.
Does Content AI send the email for me? No. Content AI only drafts copy. You review it, edit it, and choose when to send, just like any other email.
Should I edit what Content AI generates? Yes. Treat the output as a first draft. Confirm every claim is accurate for your practice, adjust the tone to sound like your team, and proofread before sending.
Can I include patient details to personalize AI copy? Do not enter patient names or any protected health information into Content AI prompts or marketing emails. Use custom values and fallback defaults for safe, field-based personalization instead.
How do I set the tone of the copy? Use the Writing Tone selector when generating body copy or subject lines to match the voice you want, then refine the result in the editor.
