Comment Management in Social Planner lets you view and respond to comments on your posts from a single dashboard, instead of jumping between apps. When a prospective patient asks about a treatment under your latest before/after post, or an existing patient leaves a kind word on a seasonal special, you can reply, like, and keep the conversation going right where you plan and schedule content. Comment Management supports Facebook, Instagram, TikTok, LinkedIn, Communities, and Bluesky.
This article covers manually reading and replying to comments. If you want to build automated campaigns that reply to comments or send DMs based on keywords, see the guide on comment and DM automation in Social Planner instead.
Note: Currently, only comments from posts published through Social Planner are supported. Comments on posts published natively (directly in Facebook, Instagram, LinkedIn, TikTok, and so on) will not appear here. Support for more platforms is in progress.
One inbox: View every comment alongside your scheduled posts.
Real-time engagement: Keep engagement consistent by liking and replying to comments.
Conversation context: Manage deeper discussions with threaded (nested) replies.
Time savings: Reply without leaving Social Planner.
These capabilities help you respond faster, keep conversations organized, and highlight high-value interactions without leaving your account.
Replying to comments: Respond to any top-level comment directly from Social Planner. Author names, emojis, and GIFs are preserved for a native feel. Fast, on-brand replies strengthen relationships and can drive additional engagement or DMs.
Liking comments: A quick like lets followers know you have seen and appreciated their input. Every like is recorded on the platform and contributes to post engagement metrics.
Responding to threaded comments: Threaded replies keep multi-person conversations organized. Click the arrow beside a parent comment to view and answer sub-threads, so your replies appear exactly where the discussion is happening.
Smart filters (Latest vs Top): Use the dropdown above the inbox to switch views. Latest shows the most recent activity so you never miss new questions. Top sorts by the platform's most-relevant order, surfacing high-engagement comments first.
Using mentions in replies: Tag pages or public profiles by typing "@" plus at least three characters. A list of matching public pages appears, so you can credit partners or acknowledge patients without leaving your account.
Go to Marketing > Social Planner > Comments.
Here you can:
Read comments from posts published through Social Planner.
Reply directly to users.
Like comments.
Add emoji and images in a reply.
Reply to threaded (nested) comments for deeper discussions.
Click View More for the expanded comment view.
Use the dropdown filter to choose how you want to view comments:
Latest: Shows the most recent comments first.
Top: Highlights the most engaging or relevant comments.
Comment threads on public social posts are visible to everyone. When you reply to a prospective or existing patient, do not confirm that they are a patient, reference specific treatments they have had or asked about, or include any protected health information. Keep public replies general (for example, "Thanks for reaching out, please send us a DM or call the office and we'll help"), and move any treatment-specific conversation to a private, secure channel.
Comment Management supports Facebook, Instagram, TikTok, LinkedIn, Communities, and Bluesky, with more platforms coming soon. Capabilities and limits vary by platform.
View comments on posts published through Social Planner.
Reply using text, emojis, and images (up to 10MB).
Threaded replies supported (multiple levels).
Like comments.
Mentions supported using "@" plus a minimum of 3 characters for search.
Filter comments by Latest or Top.
Search comments (minimum 3 characters).
API support available.
Limitations:
Nested comment counts are not displayed (only top-level counts appear).
Thumbnails, images, videos, and GIFs in comments are not clickable.
Adding GIFs, stickers, or avatars in replies is not supported.
Image uploads above 10MB are not supported (Facebook API limit).
Search requires a minimum of 3 characters.
Comments on posts published natively on Facebook will not appear.
Hide and delete actions are not supported.
View comments on posts published through Social Planner.
Reply using text, emojis, and images (up to 10MB).
Threaded replies supported.
Like comments.
Mentions supported only when typing the exact @username (search not available).
Filter comments by Latest or Top.
Search comments (minimum 3 characters).
Limitations:
Mentions do not support search. Users must type the exact @username (Instagram API limitation).
Thumbnails, images, videos, and GIFs in comments are not clickable.
Image uploads above 10MB are not supported.
Search requires a minimum of 3 characters.
Hide and delete actions are not supported.
API support for Instagram comment management is limited, which restricts advanced actions.
Comments on posts published natively on Instagram will not appear.
View comments on LinkedIn Page posts published through Social Planner.
Reply using text and emojis.
Support for one level of threaded replies.
Like comments.
Mention other LinkedIn users by searching their usernames.
Filter comments by Latest or Top.
Search comments (minimum 3 characters).
Limitations:
Only LinkedIn Pages are supported; personal profiles cannot be connected (API restriction).
Threaded replies are limited to one level.
Image uploads in replies are not supported.
Thumbnails, images, GIFs, and videos in comments are not clickable.
Comments on posts published natively on LinkedIn do not appear.
Hide and delete actions are not supported.
Search requires a minimum of 3 characters.
Replies must be within LinkedIn's 3000-character limit.
View comments on posts published through Social Planner.
Reply using text and emojis.
Support for one level of threaded replies.
View all comments inside the unified inbox.
Limitations:
Comment Management is supported only for TikTok Business profiles.
Maximum comment length is 150 characters.
Media attachments are not supported in replies.
Users can reply to one level of threaded comments only.
View comments on community posts directly within Social Planner.
Reply using text.
Support for one level of threaded replies.
View all comments inside the unified inbox.
Mention community members using "@" in replies.
Real-time sync with the native platform for the latest updates.
Limitations:
Attachments are not supported in replies.
Course mentions and event mentions are not supported.
Comment editing is not available within Social Planner.
Maximum comment length is 8000 characters.
Users can reply to one level of threaded comments only.
View comments on Bluesky posts published through Social Planner.
Reply using text and emojis.
Threaded replies supported (up to 3 levels visible).
Limitations:
Replies are limited to 300 characters.
Only text and emojis are supported (no media attachments).
Profile tagging is not supported.
Replies are visible up to 3 levels deep (full threads are stored internally).
Comments are synced for the last 15 posts only.
Sync runs every 6 hours (4 times a day).
Can I see comments from other platforms? Not yet. Currently, Facebook, Instagram, TikTok, LinkedIn, Communities, and Bluesky comments are supported. More platforms are coming soon.
Will I see comments on posts published directly from the native platform? No. Only comments on posts published through Social Planner appear here.
Can I delete or hide comments? Not at the moment. You can like or reply.
Can I reply with images and emojis? Emojis are supported everywhere. Image replies are platform dependent (for example, Facebook and Instagram allow images up to 10MB, while LinkedIn, TikTok, Communities, and Bluesky do not support image attachments in replies).
Why can't I connect my personal LinkedIn profile? Only LinkedIn Pages are supported for comment management, due to a LinkedIn API restriction. Personal profiles cannot be connected.
How do I reply where a specific sub-conversation is happening? Click the arrow beside the parent comment to open its thread, then reply there. Threaded reply depth varies by platform (Facebook supports multiple levels; LinkedIn, TikTok, and Communities support one level; Bluesky shows up to 3 levels).
Is it safe to reply to a patient's comment publicly? Reply only with general, non-identifying messages. Do not reference a patient's treatments or any health information in a public comment. Move treatment-specific conversations to a private, secure channel.
