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Facebook Reels in Social Planner

Create and schedule Facebook Reels from the Aesthetix CRM Social Planner, with video specifications and Page requirements.

Short-form video keeps growing in social media marketing, and Facebook Reels are a great way to put treatment highlights, quick tips, and results in front of a wider audience. With the Social Planner in Aesthetix CRM, you can create and schedule Facebook Reels alongside your Feed posts and Stories, all from one place.

Reels can only be published to Facebook Pages. If you choose a group, the content is shared as a Feed post instead.

Before You Begin

  • Connect your Facebook account in Settings → Integrations and grant the requested permissions to the Facebook account.

  • Prepare a single video for the Reel. Facebook Reels use one video attachment.

How to Create a Facebook Reel

  1. Click Marketing.

1 First, click on "Marketing".
  1. Click Social Planner.

2 Now, click on "Manage your social media marketing".
  1. Click New Post.

3 After that, click on "New Post".
  1. Click Create New Post.

4 Now, click on "Create New Post".
  1. Select your Facebook Page. Reels are only available for Pages. If you choose a group, the content is shared as a Feed post instead.

5 Click on "Aesthetix MedSpa".
  1. Go to the Reels tab.

6 Click on the element.
  1. Add a caption and one video attachment.

7 Then, click on the element.
  1. Schedule your Reel, or publish it now.

8 Once that's done, click on the element.

If your Reel includes patient before and after footage, confirm you have written consent to use those images publicly before you publish. Once a Reel is live on Facebook it is outside Aesthetix CRM and cannot be recalled through the planner.

Facebook Reels Specifications

  • Video file size: up to 1 GB.

  • Duration: 3 to 90 seconds (up to 1 minute 30 seconds).

  • Video format: MP4, MOV, or WEBM.

  • Recommended resolution: 1080 x 1920 px. Minimum is 540 x 960 px.

  • Aspect ratio: 9:16.

  • Thumbnail support is not available for Facebook Reels.

Frequently Asked Questions

Can I publish a Reel to a Facebook group? No. Reels are only available for Facebook Pages. If you select a group, the content is shared as a Feed post instead.

How many videos can a Facebook Reel include? One. A Facebook Reel uses a single video attachment.

What video formats are supported? MP4, MOV, and WEBM.

What are the length and size limits? A Reel can be 3 to 90 seconds long, with a video file up to 1 GB.

What resolution should I use? 1080 x 1920 px is recommended, with a 9:16 aspect ratio. The minimum is 540 x 960 px.

Can I set a custom thumbnail for a Facebook Reel? No. Thumbnail support is not available for Facebook Reels.

Can I schedule a Facebook Reel in advance? Yes. After adding your caption and video, choose a date and time in the Social Planner, or publish immediately.

Do I need to connect Facebook first? Yes. Connect your Facebook account in Settings → Integrations and grant the requested permissions before creating a Reel.

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