If a social account will not connect, disappears from Social Planner, or stops publishing your scheduled posts, this guide walks through the most common causes and how to resolve them. It also explains why X (formerly Twitter) is no longer available and how Aesthetix CRM alerts you when a connected account drops offline.
Most connection problems come down to a few root causes:
Wrong login or profile. You must authorize with the account (and, for Facebook Pages, the profile) that actually owns or administers what you are trying to connect. If you have admin rights on a Page under one Facebook profile, log in with that profile.
Missing admin rights. Facebook Pages, LinkedIn Pages, and Google Business Profile locations all require an admin-level role. If you do not have it, the item will not appear in the selection list.
Permissions not fully granted. During authorization, grant every requested permission. Declining one often causes the account to connect partially or show a "Permissions Missing" status. Reconnect and allow all permissions.
Already connected elsewhere. If an account was previously connected under a different profile, you may need to remove the app from that platform's settings before reconnecting. For Facebook, remove it under Facebook Settings > Business Integrations, then reconnect.
Platform-specific limits. For example, a Google Business Profile account with more than 10 locations is treated as a chain by Google, which disables posting for those listings. These limits are set by the platform, not by Aesthetix CRM.
When in doubt, reconnect the account from Marketing > Social Planner > Settings > Connect Social, granting all permissions. Clearing your browser cache or using an incognito window can also resolve stubborn authorization issues.
When you connect Facebook, Instagram, Google Business Profile, YouTube, LinkedIn, or TikTok, the authorization screen may reference LeadConnector. LeadConnector is the underlying provider that powers Social Planner's social connections for Aesthetix CRM. Seeing it during authorization is expected and safe, and it does not change how your account or content is managed.
As of December 4, 2024, the integration with X (formerly Twitter) was disabled. You can no longer create, schedule, or post to X through Social Planner, and X does not appear as an option in the connect flow.
What this means for you:
Posting to X via Social Planner is no longer possible, and you cannot connect an X account.
All other integrations (Facebook, Instagram, LinkedIn, Google Business Profile, TikTok, Pinterest, YouTube) remain fully supported.
Why this happened: X made significant changes to its API requirements. The new terms would have added a large monthly fee that would ultimately be passed on to customers. After working to reach an agreement that would have avoided that cost, we were unable to do so. We continue to monitor X's API requirements in the hope of re-integrating in the future, and we will keep you informed of any progress.
Even after a successful connection, a social account can lose its authentication over time. This usually happens because of expired authentication tokens, password changes, revoked permissions, or a platform's security updates. LinkedIn tokens, for example, are valid for about 60 days before requiring a reconnect.
To help you catch this quickly, Aesthetix CRM shows in-app notification banners for disconnected accounts.
Go to Marketing, then open the Social Planner tab.
Connect your desired accounts (Facebook, Instagram, Google Business Profile, LinkedIn, TikTok, Pinterest, YouTube).
If an account becomes disconnected, a banner appears at the top of Social Planner, Launchpad, or the Dashboard. The banner names the specific account and platform that needs attention, with a message such as "The connection for the following Social Planner Facebook page(s) has expired: [Account Name]."
Click the Re-integrate button on the banner.
Complete the authentication process for that platform.
You will also receive an email notification about the disconnection as a backup prompt.
A little routine maintenance prevents missed posts:
Check regularly for notification banners in Social Planner, Launchpad, and the Dashboard.
Reconnect any disconnected account promptly so your scheduled posts keep publishing.
Review your email for disconnection alerts, especially if you are not logged in every day.
Why won't my account appear when I try to connect it?
The most common causes are logging in with the wrong profile, not having an admin role on the account, or declining a required permission during authorization. Confirm your role, log in with the correct profile, and reconnect while granting all permissions.
What causes a connected account to become disconnected?
Disconnections typically happen because of expired authentication tokens, password changes, revoked permissions, or platform security updates. LinkedIn connections, for instance, expire roughly every 60 days.
Will I lose my scheduled posts if an account disconnects?
Your scheduled posts will not publish while an account is disconnected, but they are not deleted. Once you reconnect, posting resumes as normal.
How quickly am I notified about a disconnection?
Notifications are sent in real time through both in-app banners and email as soon as a disconnection is detected.
Will my team members also see the disconnection banner?
Yes. Everyone with access to Social Planner will see the banner for a disconnected account.
Why does the consent screen mention LeadConnector?
LeadConnector is the underlying provider that powers Social Planner's connections for Aesthetix CRM. Seeing it during authorization is expected and safe.
Can I still post to X (formerly Twitter)?
No. The X integration was disabled on December 4, 2024, due to changes in X's API pricing and terms. All other platforms remain supported, and we continue to evaluate re-integrating X in the future.
A connection keeps failing with "Permissions Missing." What should I do?
This means a required permission was not granted or your role on the account is too low. Reconnect the account, grant every requested permission, and confirm you have admin (or, for ad accounts, the appropriate manager) rights. Clearing your cache or using an incognito window can help.
My Google Business Profile location shows a "chain" error. Can that be fixed?
If your Google account has more than 10 locations, Google disables posting for those listings and treats them as a chain. This is a Google restriction and cannot be changed within Aesthetix CRM.
