Blog Analytics gives you a clear, single view of how your blog is performing. Track page views, follow engagement trends, and spot your top posts so you can refine your content strategy with confidence. This article shows you where to find Blog Analytics in Aesthetix CRM and how to use each chart and metric to make data-driven decisions for your practice.
Blog Analytics is a reporting feature that consolidates the key performance metrics of your blogs and posts into one place. By gathering data on page views, clicks, device usage, and more, it helps you understand how patients and prospects engage with your content so you can refine your strategy for better results.
Blog Analytics offers a range of advantages that help your practice make informed, data-driven decisions:
At a glance: Quickly verify overall blog performance with high-level metrics.
Repeat what works: Identify top-performing posts so you can replicate their success.
Know your readers: Understand audience behavior through device and category insights.
Check engagement: Monitor link-click activity to gauge interest.
Compare content sources: Distinguish the performance of imported posts versus manually created content.
Note: Data is captured starting August 28, 2024. Any activity before this date will be shown as "Unknown."
Log in to your account.
Click on the Web Tools → Websites tab.
Click on the Analytics tab.
Click on the category selector drop-down and select Blogs.
Allow the dashboard to load, your blog performance metrics will display once available.
Use the date range selector and blog site selector to tailor the data view to your needs.
Review each sub-section (for example, Quick Performance Overview or Trends Over Time) to gain detailed insights into your blog's activity.
Quick Performance Overview delivers a high-level snapshot of your blog's most important metrics. It highlights total page views, the number of published blog sites, and total published posts, giving you a fast, digestible understanding of your overall blog health.
Instant display of total page views
Count of published blog sites
Tally of published posts
Trends Over Time lets you monitor how your page views evolve across a chosen date range. Clear, interactive graphs help you identify seasonal trends, spikes, or dips in engagement so you can adjust your strategy as needed.
Graphical representation of page views over time
Flexible date range selection for custom insights
Visual trend lines for quick analysis
Top Performing Posts spotlights your most engaging content by showing the posts with the highest views and interaction rates. Featuring thumbnails and titles, this section lets you quickly identify the content that resonates most with your audience.
Displays thumbnails and titles for easy identification
Ranks posts by view count and engagement
Helps you recognize what makes content successful
Link Click Tracking provides precise data on which in-post links are getting clicks. This insight helps you measure the effectiveness of your calls-to-action and hyperlink placements within your blog content.
Detailed count of clicks for each embedded link
Visual cues to track active engagement points
Supports data-driven content improvements
Device Breakdown shows you which devices your audience uses to access your blog, desktops, mobiles, or tablets. This information is essential for optimizing the experience across platforms and ensuring accessibility.
Segmentation of views by device (desktop, mobile, tablet)
Insights to help you tailor content for each device type
Supports responsive design and platform-specific adjustments
Category Insights segment post visits by their content categories. This helps you understand which topics or themes are generating the most interest, allowing for more targeted content planning.
Displays visit counts split by content category
Helps identify subject areas with strong audience appeal
Supports strategic improvements in content targeting
Author Insights track clicks on author links, showing which contributors are driving engagement. You can use this data to celebrate high performers or guide collaborative content strategies.
Monitors engagement through author link clicks
Provides feedback on individual contributor performance
Drives data-backed decisions in content collaboration
Import vs. Manual Tracking distinguishes between posts that were imported and those created manually. This comparison lets you evaluate performance differences between content creation methods so you can refine your posting strategy.
Offers insight into content creation methods
Highlights performance differences between imported and manually created posts
Supports decisions about content curation techniques
Q: From when is the data available?
Blog Analytics data is captured starting August 28, 2024. Any blog activity before this date will appear as "Unknown" in reports.
Q: How can I filter data by date?
Use the date range selector to view data for the period you want.
Q: How do I identify which posts are most engaging?
The Top Performing Posts section uses thumbnails and titles to help you quickly spot the posts with the highest engagement.
Q: Is the data updated in real time?
The data is refreshed regularly, but there may be a slight delay in real-time updates due to processing intervals.
