Blogs in Aesthetix CRM let you publish articles to your website or ecommerce store to attract visitors, share expertise, and improve your search visibility. This guide covers the full lifecycle of a blog post: writing a new post in the editor, duplicating an existing post to reuse content, editing SEO details, archiving posts you want to retire, and permanently deleting posts you no longer need.
All blog management lives in the same place. To reach your blogs, go to Marketing, open Websites (Build websites & ecommerce stores), and select Blogs. From there you choose the blog you want to work in and manage its individual posts.
Follow these steps to create and publish a new blog post that adds engaging content to your website or ecommerce store.
Step 1: Open Marketing. From the main navigation, select the Marketing section.
Step 2: Open Websites. Choose Build websites & ecommerce stores (Websites).
Step 3: Go to Blogs. Select Blogs from the menu.
Step 4: Choose your blog. Click a specific blog title to open it.
Step 5: Start a new post. Click Create Blog Post to begin writing.
Step 6: Add a title. Enter a title for your blog post in the text box provided.
Step 7: Add a cover image. Click the image icon to add a cover image for the post.
Step 8: Adjust the cover image. Click Change to swap the cover image, or Remove to remove the cover image.
Step 9: Add alt text. Provide alternative text for the cover image to improve accessibility.
Step 10: Add a description. Enter a post description for your blog post.
Step 11: Create the post. Click Create Post to publish your new blog post.
Duplicating a post makes it easy to reuse content and streamline your content creation process. The duplicate becomes a new post you can edit independently.
Step 1: Open Marketing. Access the Marketing section.
Step 2: Open Websites. Navigate to Websites.
Step 3: Go to Blogs. Select Blogs.
Step 4: Choose your blog. Select a specific blog to continue.
Step 5: Open the actions menu. Explore the additional actions available for the post.
Step 6: Duplicate the post. Select Duplicate Post to replicate the content.
Updating a post's SEO details—title, alt text, description, and cover image—helps improve search visibility and accessibility.
Step 1: Open Marketing and Websites. Select Marketing, then click the Websites option.
Step 2: Go to Blogs. Choose the Blogs section.
Step 3: Open a post. Click on the blog post you want to edit.
Step 4: Open more options. Click to view more options for the post.
Step 5: Open SEO details. Select Change Blog Post SEO Details.
Step 6: Edit the title. Modify the title as necessary.
Step 7: Edit the alt text. Adjust the alt text as required.
Step 8: Edit the description. Edit the post description as needed.
Step 9: Update the cover image. Change or remove the cover image.
Step 10: Save your changes. Click Update Blog Post to save.
Archiving lets you remove outdated or inactive posts from your website without permanently deleting them, so the content is preserved and can be restored later.
Step 1: Open Marketing. Access the Marketing section.
Step 2: Open Websites. Proceed to Websites.
Step 3: Go to Blogs. Explore the Blogs area.
Step 4: Choose a post. Select a blog post to view.
Step 5: Open the action dropdown. Use the action dropdown on the post.
Step 6: Archive the post. Archive the selected post.
Deleting permanently removes a post to keep your website content current and relevant. Unlike archiving, deletion cannot be undone.
Step 1: Open Marketing. Select the Marketing section.
Step 2: Open Websites. Enter the Websites area.
Step 3: Go to Blogs. Click on Blogs.
Step 4: Choose a post. Select a specific blog to view.
Step 5: Open additional options. Access the additional options for the post.
Step 6: Delete the post. Select Delete Blog Post from the menu.
Step 7: Confirm deletion. Click Delete to finalize and permanently remove the post.
What is the difference between archiving and deleting a blog post?
Archiving removes a post from your website without permanently deleting it, so outdated or inactive content is preserved and can be restored later. Deleting permanently removes the post and cannot be undone. Use archiving when you may want the content back, and deleting only when you are sure you no longer need the post.
Why should I add alt text to my cover image?
Alt text describes your cover image for accessibility and helps improve your post's search visibility. Add it when you create a post or update it later through the post's SEO details.
Can I reuse an existing post instead of writing from scratch?
Yes. Use Duplicate Post from the post's actions menu to create a copy you can edit independently, which streamlines your content creation process.
Where do I edit a post's title, description, or slug after publishing?
Open the post, click to view more options, and select Change Blog Post SEO Details. From there you can modify the title, alt text, and description, and change or remove the cover image, then click Update Blog Post to save.
