Trigger links are short, trackable URLs you drop into SMS, email, and workflow messages. When a contact clicks one, Aesthetix CRM records the click and can redirect the contact to any page you choose while quietly firing automations behind the scenes. This makes trigger links one of the most effective ways to redirect recipients to specific content or actions, measure engagement, and turn a single click into the next step of a campaign.
This guide covers why trigger links matter for SMS, how to insert one into a message from the Inbox, and how click data feeds your reporting and automations.
SMS rewards brevity. Trigger links keep messages short and clean by replacing long, unwieldy URLs with a compact trackable link, which preserves character count and helps with deliverability. Because every click is logged against the contact, you also get engagement data you would otherwise lose with a plain URL.
Use trigger links to promote a special offer, invite contacts to book, or prompt any action you want to measure. Whether you are running a one-off promotion or a full campaign, they let you deliver targeted, impactful messages and see exactly who responded.
Note: Trigger links cannot be used as short links. They are purpose-built for tracking and automation, not as general-purpose URL shorteners.
You can add a trigger link to an SMS directly from the Inbox while composing a message to a contact.
Step 1: Open the Inbox. Navigate to the Inbox icon in the left menu and click on it.
Step 2: Select a contact. Choose the contact you want to message.
Step 3: Choose the SMS channel. From the available message categories, select Message, then choose SMS from the categories listed. This sets the trigger link to insert into an SMS.
Step 4: Open the insert sub-menu. Click the ( + ) icon in the message composer to open the sub-menu of items you can insert.
Step 5: Select Trigger Links. From the sub-menu, click Trigger Links.
Step 6: Find your trigger link. Type the name of the trigger link you want in the Search bar, or pick one from the list shown.
Step 7: Confirm the inserted link. The selected trigger link will appear in the message body, ready to send.
Step 8: Send the message. Click Send to deliver the message with the trigger link included.
Every trigger link click is tracked, so the data flows into two places automatically.
Reporting: Because each link is trackable, click activity is recorded against the contact and rolls up into your engagement reporting. This lets you see which contacts clicked and how a message or campaign performed.
Automations: A trigger link click can start automations. In the Workflow Builder, use the Trigger Link Clicked trigger to launch a workflow the moment a contact clicks a specific link, so a single tap can move them to the next step of a nurture sequence, send a follow-up, update a tag, or notify your team.
Can I use a trigger link as a general short link? No. Trigger links cannot be used as short links. They are designed for tracking and automation, not as a stand-alone URL shortener.
Why should I use trigger links in SMS instead of a plain URL? Trigger links are short and trackable, which keeps your SMS concise, supports deliverability, and captures click data you would otherwise lose with a plain URL.
How do I add a trigger link to a message? While composing an SMS in the Inbox, click the ( + ) icon, select Trigger Links, then search for and choose the link you want. It inserts into the message body before you send.
What can I do with trigger link click data? Clicks feed your engagement reporting so you can measure performance, and they can start automations in the Workflow Builder using the Trigger Link Clicked trigger.
