URL redirects keep your links working when pages move or URLs change, so visitors and search engines are always sent to the right place. With Aesthetix CRM, you can point old or broken links to a new destination in just a few clicks. This guide explains what a URL redirect is, the difference between redirect types, how to create one step by step, common use cases, and best practices to follow.
A URL redirect automatically sends anyone who visits one web address to a different web address. Instead of landing on a missing page or a "404 Not Found" error, your visitor is seamlessly forwarded to the correct page.
Redirects are useful any time a URL changes — for example, when you rename a page, restructure your website, retire an old promotion, or consolidate multiple domains. They ensure that both your visitors and search engines always reach the right content, with no dead ends.
When you create a redirect in Aesthetix CRM, you choose which type of redirect should happen when someone clicks or visits the original URL. The two most common types are 301 and 302.
301 (Permanent Redirect) – Use this when a page has moved for good. A 301 tells browsers and search engines that the original URL is gone permanently and that all authority should pass to the new destination. This is the best choice for preserving SEO rankings, because search engines transfer the ranking value of the old URL to the new one.
302 (Temporary Redirect) – Use this when a page has moved only for a short time and you plan to bring the original URL back. A 302 tells search engines not to permanently transfer ranking value, since the original URL is expected to return.
If your goal is to protect search rankings and the change is permanent, choose a 301. If the move is temporary, choose a 302.
Preserve SEO rankings – Prevents broken links and retains search engine authority when URLs change.
Enhance user experience – Forwards visitors seamlessly to the right page instead of a dead end.
Consolidate domains – Redirect multiple versions of a domain to a single one (for example, www.yoursite.com to yoursite.com).
Fix outdated links – Ensure old or shared links still lead to relevant pages.
Follow these steps to set up a URL redirect in Aesthetix CRM.
Step 1: Open Settings. From your Aesthetix CRM account, click Settings.
Step 2: Go to Domains & URL Redirects. In the Settings menu, click Domains & URL Redirects.
Step 3: Open URL Redirects. Select the URL Redirects tab.
Step 4: Add a redirect. Click Add a Redirect to start a new redirect.
Step 5: Select a domain. Choose the domain the redirect should apply to. The domain you are redirecting from must already be added to your Aesthetix CRM account.
Step 6: Enter the URL redirect path. Enter the path of the original URL you want to redirect — this is the part of the address that follows your domain. Include the leading / followed by the page name (for example, /old-page).
Step 7: Choose the redirect type. Select which type of redirect should happen when someone visits the URL — a 301 (Permanent) or a 302 (Temporary) redirect. (See Redirect Types above to decide which one fits your situation.)
Step 8: Enter the target URL. Enter the full destination address where visitors should be sent. Use the complete, absolute URL (for example, https://yoursite.com/new-page) to prevent errors.
Step 9: Save the redirect. Click Redirect to finalize and save the setup. Your redirect is now active.
After saving, test the redirect by opening a browser and entering the original URL to confirm it forwards correctly to the destination. You can also use an online redirect checker tool to verify the redirect is working as expected.
Redirect to another URL – Send visitors from one specific URL to another. The domain you are redirecting from must already be added to your Aesthetix CRM account.
Redirect to a funnel step – Forward traffic to a specific step in one of your funnels. The funnel must be associated with a domain in your account.
Redirect to a website page – Forward traffic to a specific page on your Aesthetix CRM website. Make sure the website is linked to a domain in your account.
Redirect all paths (REGEX redirects) – Redirect every path from one domain to another. This is especially useful for sending a www version of a domain to the root domain — for example, redirecting www.mysite.com/* to mysite.com/*. Use REGEX carefully, as misuse can lead to incorrect redirects.
Use absolute URLs (for example, https://newsite.com/page) to prevent errors.
Avoid redirect chains – Point old URLs directly to the final destination rather than chaining through several redirects.
Check for broken redirects regularly to make sure they continue to work properly.
Use REGEX carefully – Incorrect patterns can send traffic to the wrong place.
What's the difference between a 301 and a 302 redirect? A 301 is permanent and passes SEO authority to the new URL — use it when a page has moved for good. A 302 is temporary and is meant for short-term moves where the original URL will return.
Why isn't my redirect working? First, confirm that the domain you are redirecting from has already been added to your Aesthetix CRM account. Then double-check the path and target URL for typos, and make sure the target page actually exists.
I'm getting a redirect loop. What's wrong? A redirect loop usually means a URL is redirecting to itself, directly or indirectly. Review your redirect so the original and target URLs are not pointing back to each other.
My redirect leads to a 404 error. Make sure the target page still exists at the destination URL. If the page was renamed or removed, update the target URL to point to a valid page.
Why is my page loading slowly after setting up redirects? Too many redirects, or long redirect chains, can slow down load times. Keep redirects direct — point old URLs straight to their final destination.
Setting up redirects correctly helps improve SEO, protect the visitor experience, and keep your website consistent. By following these best practices, you can ensure smooth transitions for both your visitors and search engines whenever a URL changes.
