Understanding the Difference Between “Treatment of Interest” and “Nurture Treatment of Interest” Custom Fields

Applies to: Customers onboarded after March 2025 using the Aesthetix CRM 4.0 Snapshot
Does NOT apply to: Customers onboarded before March 2025

Why This Change Was Made

As part of our 4.0 snapshot update, we introduced a new custom field called “Nurture Treatment of Interest” alongside the original “Treatment of Interest” field. This was done to future-proof the platform and give advanced users more flexibility when customizing their lead nurtures based on specific lead capture sources—without needing to completely rebuild nurture sequences.

Key Differences

How It Works in Lead Capture Workflows

Example: Consultation Form (General)

• You’ll see a step called Update Innerapist Treatment of Interest

• This action sets the Nurture Treatment of Interest equal to the Treatment of Interest

• In most cases, this step is just maintaining consistency—so you don’t need to change anything

Example: Facebook Ad (Offer-Specific)

• Facebook ads often don’t use a form to capture the treatment

• Instead, you manually assign a treatment using an “Assign Contact Treatment of Interest” action

• Now, you can also customize the “Nurture Treatment of Interest” with something specific like:

  “Botox for $12/unit – Facebook”

• This gives your email/SMS messages more personalized context (e.g., referencing the offer they saw)

Where It Affects Messaging

All email and SMS templates inside the lead nurture workflows now reference:

{{contact.nurture_treatment_of_interest}}

They do not use the original {{contact.treatment_of_interest}} field.

This allows your message templates to dynamically reflect the source-specific treatment details, especially in campaigns that are more promotional or offer-driven.

When to Use Which Field

• Use “Treatment of Interest”: As your standard field across lead forms and workflows

• Use “Nurture Treatment of Interest”: For personalized messaging, especially in email/SMS templates

If no custom value is set, the nurture field defaults to the standard treatment of interest—so nothing breaks.

Advanced Use Case: Split Offers Without Rebuilding Nurtures

You can now run multiple lead capture workflows for different campaigns and:

• Keep one nurture workflow

• Dynamically swap messaging content with a more specific Nurture Treatment of Interest

• No need to clone or maintain multiple nurture versions

Summary

Let us know if you’d like help customizing your lead capture flows or message templates to take advantage of this new feature!