1. Start by selecting the 'Marketing' option.
2. Now, choose 'Email Marketing' to proceed.
3. Next, click on 'Ad Manager' to manage ads.
4. Click 'Create Campaign' to initiate a new campaign.
5. Choose 'Facebook Campaign' and start from scratch.
6. Next, select the Facebook page representing your business.
7. Optionally, pick an Instagram account or continue with Facebook for Instagram ads.
8. Now, select 'Engagement' as your campaign objective.
9. Choose the messaging platforms for receiving messages.
What If a Messaging App is not selected?
| ScenarioImpact |
All three apps are available (Messenger, Instagram, WhatsApp) | The ad is shown across all platforms, and Meta algorithm decides which is the best app to reach the user. |
Only Messenger and Instagram Direct are available | WhatsApp is not an option. Users can message you via Messenger or Instagram Direct. |
Only WhatsApp is available | Users will be directed only to WhatsApp for conversations. The ad won't run on Messenger or Instagram. |
Only one app is available | The ad campaign will be shown across all platforms but user is limited to reach you only via that messaging platform. |
None of the messaging apps are available | The ad cannot be created under this objective. You may need to choose another objective (e.g., Traffic or Leads). |
10. Create or select a conversation form.
11. Choose 'Auto (Recommended)' for automatic placements.
12. Now, design your ad media and format.
13. After configuring, click 'Next' to continue.
14. Set up your budget according to daily or lifetime preferences.
15. Define your audience with specific demographic details.
16. Click Next and Double-check all settings. Click Publish to launch your ad.
