Understanding your campaign budget
Campaign budgets for Facebook Ad campaigns are defined in the second step of the campaign setup flow. Once you enter the average amount that you want to spend on this ad campaign by selecting either daily or lifetime budget and launch your campaign, the amount specified will be charged from the card added to your connected Meta Ad account.
Select a budget for your Facebook Ad campaigns that aligns with your business needs. Take into account your ideal customer, the services you offer, and your vision for business or goals when determining your budget.
Note: The currency used by the connected Meta Ad account and timezone which is used by the sub-account will automatically be reflected for the budget definition.
1. Go to new campaign.
2. Next, please click 'Next' to set your budget and define your audience.
3. Now, toggle to 'Daily'
4. Input your desired daily ad budget.
Please Note:
The daily budget amount of a campaign can be edited when the campaign is in 'Paused', 'Failed' or 'Draft' state. Once Published' or 'In Review', the budget amount cannot be altered.
User cannot toggle between Daily to Lifetime or vice versa when a campaign is in 'Paused', 'Published' or 'In Review' state.
5. Review your budget setup by clicking 'Next' at the bottom.
6. Choose 'Lifetime' for extended ad duration settings.
Please Note:
The lifetime budget amount of a campaign can be edited when the campaign is in 'Paused', 'Failed' or 'Draft' state. Once Published' or 'In Review', the budget amount cannot be altered.
User cannot toggle between Daily to Lifetime or vice versa when a campaign is in 'Paused', 'Published' or 'In Review' state.
The start and end date-time cannot be edited for 'Published' and 'In Review' status campaigns. Although the ones in 'Draft' and 'Failed' state can have their start and end date-time altered.
The end date-time of a 'Paused' campaign can be edited but it's start date-time cannot be edited.
7. Set your campaign's timeframe using the date and time picker.
8. Enter the total amount for your lifetime ad budget.
9. Finally, click 'Next' to finalize and review your campaign details.
