Guidelines for Posting Images, Videos, and Text

For a content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important. Here are the best sizes for sharing images on social media:

Image

Platfrom	Text Limit	Image				OG Meta Link	At least 1 media required	MultiMedia Support
Platfrom	Text Limit	Type(s)	Size	Dimentions	No of Image per post	OG Meta Link	At least 1 media required	MultiMedia Support
Facebook Post	62000	JPEG, PNG, GIF	10 MB	Any	No Limit we recommend 10 images per post	Yes	No	No
Facebook Reel	62000	Not supported				No	Yes	No
Facebook Story	0	JPEG, PNG, GIF	4 MB	ANY	1	No	Yes	No
Instagram Post	2200	JPEG, PNG	8 MB	aspect ratios between 4:5 and 1.91:1	10	No	Yes	Yes
Instagram Reel	2200	Not supported				No	Yes	No
Instagram Story	0	JPEG	8 MB	-	10	No	Yes	No
Google Business Profile	1500	JPEG, PNG	5 MB	Min 720px X 720px Max 3000px X 3000px	1	Yes	No	No
Linkedin	3000	JPEG, PNG, GIF	8 MB	Max 6012px X 6012px	9	Yes	No	No
TikTok	150	Not supported				No	Yes	No
Tiktok[Business]	2200	Not supported				No	Yes	No
Pintrest	500	JPEG, PNG, BMP, TIFF, WEBP	10 MB	-	1	No	Yes	No
YouTube Shorts	5000	Not supported				No	Yes	No
YouTube Video	5000	Not supported				No	Yes	No
Community	100000	JPG, PNG, SVG, GIF	10 MB	-	10 including videos	No	No	Yes
Linkedin Carousal (Post as PDF)	3000	JPEG, PNG, GIF	10 MB	-	300	Yes	Yes	No

1. Instagram Story

Image Format-JPEG
Image size-8MB
Count-10 image(s) or video(s)
Video Format-MOV/MP4
Video Size-100MB
Video Duration- min 3sec max 30 sec
Video width-1920 px

2. Instagram Reels
Video Format-MOV/MP4
Video Size-1GB
Video Duration- min 3 sec max 15 Minutes
Video width-1920 px
Video Thumbnail format- all
Video Thumbnail size-8MB

3. Facebook Reels
Video Format-MOV/MP4/webM
Video Size-1GB
Video Duration- min 3 sec max 90 sec
Video width-1080 * 1920 pixels (recommended)
Minimum is 540 x 960 pixels
Video Thumbnail format- Thumbnail support is not available for Facebook Reels
Aspect Ratio - 9:16

Notes

1) Multimedia format - Posting Image(s) and Video(s) together in a single post 
2) As you experiment with different kinds of images, only then you'll realize which works best     for your brand. By default, these two sizes are impeccable
Horizonatal (landscape): 1,024 pixel X 512 pixel
Vertical (portrait): 800 pixel x 1,200 pixel

Video

Platfrom	Text Limit	Video							OG Meta Link	At least 1 media required	MultiMedia Support
Platfrom	Text Limit	Type(s)	Size	Duration	No. of Videos per post	Thumbnail Support	Thumbnail Type	Thumbnail Size	OG Meta Link	At least 1 media required	MultiMedia Support
Facebook Post	62000	All Format	1GB or min 1 seconds and max 240 minutes	240 Minutes	No Limit we recommend 10	Yes	all type	10 MB	Yes	No	No
Facebook Reel	62000	ALl Format	1 GB or min 3 sec and max 90 sec picutre size-Minimum is 540 x 960 pixels	Min 3 Seconds Max 90 Seconds	1	No	-	-	No	Yes	No
Facebook Story	0	ALL Format	1 GB or min 3 sec and max 60 sec picutre size-Minimum is 540 x 960 pixels	Min 3 Seconds Max 60 Seconds	1	No	-	-	No	Yes	No
Instagram Post	2200	MOV, MP4	100MB or min 3 seconds and max 60 sec[Video width 1920 px]	Min 3 Seconds Max 60 Seconds	10	No	-	-	No	Yes	Yes
Instagram Reel	2200	-	1 GB or min 3 seconds max 15 minute	Min 3 Seconds Max 15 Minutes	1	Yes	all type	8 MB	No	Yes	No
Instagram Story	0	MOV, MP4	100MB or min 3 seconds max 60 sec	Min 3 Seconds Max 60 Seconds	10	No			No	Yes	No
Google Business Profile	1500	Not Supported							Yes	No	No
Linkedin	3000	MOV, MP4	200MB or min 3 seconds and max 30 Minutes	Min 3 Seconds Max 30 Minutes	9	Yes	JPEG, PNG	10 MB	Yes	No	No
TikTok	150	MOV, MP4, WebM	The maximum video size is 1 GB. The minimum video duration must be 3 seconds, and the maximum video duration is 180 seconds. * The minimum height and minimum width of the video must be 360 pixels. * The maximum height and maximum width of the video must be 4096 pixels. * The minimum frame rate of the video must be 23 FPS, and maximum frame rate is 60 FPS.	Min 3 Seconds Max 180 Seconds	1	No	-	-	No	Yes	No
Tiktok[Business]	2200	.mp4, .mov or .webm	The maximum video size is 1 GB. The minimum video duration must be 3 seconds, and the maximum video duration is 600 seconds. * The minimum height and minimum width of the video must be 360 pixels. * The minimum frame rate of the video must be 23 FPS, and maximum frame rate is 60 FPS.	3 seconds, and the maximum video duration is 600 seconds.	1	No	-	-	No	Yes	No
Pintrest	500	MP4 or M4V	Video Size: 2GB (Link) but based on our media library and previous integration, we put a lower limit of 1GB. Video Encoding: H.264 or H.265 Video Length: Minimum 4 seconds, maximum 5 minutes Aspect Ratio: 9:16 (full-bleed videos), 1:2, 2:3, 3:4, 4:5, or 1:1.	Min 4 Seconds Max 5 Minutes	1	Yes	JPEG, PNG	10 MB	No	Yes	No
YouTube Shorts	5000	All Format	Shorts must be 60 seconds or less. Shorts should have a vertical aspect ratio. The recommended ratio is 9:16. Videos with a ratio of more than 9:16 might be cropped to square in the Shorts shelf. Include #Shorts in the title or description to help YouTube identify the video as a Short.	Max 60 Seconds	1	No	JPEG, PNG	2 MB	No	Yes	No
YouTube Video	5000	All Format	Width of 240p to 8K. The maximum file size allowed is 256 GB. The maximum video length is 12 hours.	Max 12 hours	1	No	JPEG, PNG	2 MB	No	Yes	No
Community	100000	MP4	1 GB	Min 4 Seconds	10 including images	No	-	-	No	No	Yes
Linkedin Carousal (Post as PDF)	3000	Not Supported							Yes	Yes	No

Content Length -

	Content Length
Pinterest	500 character and title 100 character
Facebook Pages	62000 character
Instagram Business Profile Reel Story	2200 character 2200 character 0 character
Linkedin Profile and Pages	3000 character
Tiktok Personal Tiktok Business	150 character 2200 character
GMP	1500 character

Current Rate Limits based on platforms per active user:

Google - 300/min
Facebook - 200/hr
Instagram - 200/hr
TikTok - 15/day
LinkedIn - 150/day
Pinterest - 100 pins/min

OG Meta Tag is available in all platforms except Instagram, Tiktok and Youtube