---
title: "Auto-Optimizing Images for Social Scheduling"
description: "Media Optimization in the Aesthetix CRM Social Planner automatically resizes and reformats images to meet each network's requirements, preventing scheduling errors."
url: https://help.aesthetixcrm.com/en/articles/1733-auto-optimizing-images-for-social-scheduling
collection: "Content AI & Media"
updated: 2026-07-06
language: en
---

# Auto-Optimizing Images for Social Scheduling

Media Optimization in the Aesthetix CRM Social Planner automatically resizes and reformats images to meet each network's requirements, preventing scheduling errors.

Media Optimization is a Social Planner feature that gets your images ready for smooth, error-free scheduling automatically. Instead of manually resizing or reformatting an image for each network, the Social Planner adjusts it for you so it meets platform-specific requirements before it publishes.

## Key benefits

-   **Automatic image resizing:** images are adjusted to meet each platform's requirements, with no manual resizing needed.
    
-   **Preserved quality:** your images keep their visual appeal without losing quality.
    
-   **Better compatibility:** formatting is corrected so images comply with each network's technical rules.
    
-   **Faster uploads:** optimized images are lighter, which speeds up scheduling.
    
-   **Fewer errors:** common problems like wrong dimensions, oversized files, or unsupported formats are fixed automatically.
    

![](https://staticfiles.us.gleap.ai/g/wvhonBvWFSQNUjwtZqkI5whT4aAGB05XVkYeP7DrKEnfcxihgcTqAxMi4OPWKBJRO72FBj6YXWI.png)

## How it works

Create a new post.

![](https://staticfiles.us.gleap.ai/g/ghvL9f2nCiIlJCLUutAlbvCZmm0QLikQIzGroO0iWRndUU92m89moa9j5E3HPQoCoAznfKbehcT.png)

Upload an image to the Social Planner. You will see a toggle for "Media Optimization."

![](https://staticfiles.us.gleap.ai/g/6l56RyIuOxcm17WoaSlQgrcSaaekcSxVKA2Poq740z7AC9tER3PyKDuw7COebDPHEtTh9vf0PyE.png)

The toggle is ON by default. When it is on, the Social Planner does two things:

![](https://staticfiles.us.gleap.ai/g/icV3C7Gefz2DvYCVQab3D4VDY46SnUY5U3X0ZL9jRYZ9bqYsGwS3pQJwYN2xBHIdeGQhJihjKOO.png)

-   **Analyze:** the image is checked for compatibility issues.
    

![](https://staticfiles.us.gleap.ai/g/JZ4Cke6pPHgXOhoyXKGMyW85rRKTYdwcqrX4l03HPIdgqq9WFDh73TMAuf6KUjAcMraLY1KtbFd.png)

-   **Optimize:** the image is adjusted to match the platform's requirements.
    

![](https://staticfiles.us.gleap.ai/g/GfIIjLgWP0hTQjawHObNd27m8Wr1E0ATz37caYCa9ObzrnMNtRi8igKaOo6t69dRbVthu8thNUS.png)

You can manage this feature from the **Settings** tab, turning optimization on or off as needed. Turn it off if you want to keep your original media exactly as uploaded.

![](https://staticfiles.us.gleap.ai/g/vYi0osC7rgAZVGTW6QFvGOLZ0PkyhjPRN5s2ZAeAydh2FmvKhJvQn8BtvK8zah8GVsSzIa06yht.png)![](https://staticfiles.us.gleap.ai/g/GCzscKuhmgtjUHj3BWHm6TM49aGk44iM67YanbS00k69GjPeEPFo5Tqu0CbaultiIYwfnw0o38k.png)

## What gets optimized

Media Optimization resolves platform-specific issues with:

-   Format
    
-   Size
    
-   Aspect ratio
    
-   Dimensions
    

It corrects the following errors per network so the post does not fail:

**Facebook Post:** supports JPEG, PNG, and GIF formats, and images up to 10 MB.

**Facebook Story:** supports JPEG, PNG, and GIF formats, and images up to 4 MB.

**Instagram Post:** supports JPEG, PNG, and GIF formats, images up to 8 MB, and aspect ratios between 4:5 and 1.91:1.

**Instagram Story:** supports JPEG format, and images up to 8 MB.

**Google Business Profile:** supports JPEG and PNG formats, images up to 5 MB, and dimensions from a minimum of 720 x 720 to a maximum of 3000 x 3000.

**LinkedIn:** supports JPEG, PNG, and GIF formats, images up to 8 MB, and dimensions from a minimum of 250 x 250 to a maximum of 6012 x 6012.

**Pinterest:** supports JPEG and PNG formats, and images up to 10 MB.

**Community:** supports JPEG, PNG, SVG, GIF, and WEBP formats, and images up to 10 MB.

![](https://staticfiles.us.gleap.ai/g/42PBcX7seX1m2DUi8qdVWZJobLj6wxOdeH2C9t9jrWz37VFK5b1EAyK4J6x0j2xC6vVyxYpeKTq.png)

## Why this matters

Image errors are frustrating when you are planning content. With Media Optimization, you can focus on creating engaging posts while the Social Planner handles the technical details.

![](https://staticfiles.us.gleap.ai/g/g01iCUJG5WPg5M1SraPDkxfLvhYBU6ndNnn6CVxVFtoiRyLNVLf7WLLoVXdpwbAu6ObiihuPCJF.png)

## What's next

Video Optimization is coming soon, bringing the same seamless experience to your videos.

**Note:** the optimized version is not shown in the post preview. The change appears in the actual image published on the platform.

![](https://staticfiles.us.gleap.ai/g/xJZBK5RbRNZ9VlRaYDi8ijlWKpFUjml8PWoUIGwRSJUpk5dqI2dcy8BKK7NtUY8FsRgY3Mvvb25.png)![](https://staticfiles.us.gleap.ai/g/dTBXckWt6E5vNbqkLFfvFpzmFjxJLsKtsK4SrtIO4ZY1NgiHZhIOI38tuspe0bxdbsOpFcYBP0R.png)![](https://staticfiles.us.gleap.ai/g/9RhPDWo5UkZ1xj318N35bT12gnH8LNDN9JKq21AwOBiNOkThxnHzSuCNfgYGpbei06MgN0DOuW1.png)

## Frequently Asked Questions

**Is Media Optimization on by default?** Yes. The toggle is turned on by default when you upload an image, so your images are optimized automatically unless you turn it off.

**How do I turn it off?** Open the **Settings** tab in the Social Planner and disable optimization. Turn it off when you want to keep your original media exactly as uploaded.

**What does it actually fix?** It corrects platform-specific problems with format, file size, aspect ratio, and dimensions, so images that would otherwise be rejected can publish successfully.

**Will it lower the quality of my images?** No. The feature is designed to keep your image's visual quality while adjusting it to meet each network's requirements.

**Why doesn't the change show in the post preview?** The preview shows your uploaded image. The optimized version is applied to the image that actually publishes on the platform, not the preview.

**Does it work for videos?** Not yet. Media Optimization currently applies to images. Video Optimization is planned for a future release, so videos should still meet the network specifications before you schedule.

**Which networks does it optimize for?** It handles format, size, aspect ratio, and dimension rules for Facebook, Instagram, Google Business Profile, LinkedIn, Pinterest, and Community, among others.

**Can it fix an unsupported file format?** It resolves many format issues automatically. If a network does not support a format at all, converting or re-exporting the image to JPEG or PNG before uploading is the safest option.