---
title: "Blog Authors, Categories & Featured Posts"
description: "Add blog authors, understand category and slug rules, and highlight hero or featured posts to strengthen your practice's content marketing."
url: https://help.aesthetixcrm.com/en/articles/1591-blog-authors-categories-and-featured-posts
collection: "Blog"
updated: 2026-07-03
language: en
---

# Blog Authors, Categories & Featured Posts

Add blog authors, understand category and slug rules, and highlight hero or featured posts to strengthen your practice's content marketing.

Your practice blog is a powerful way to build trust with prospective and current patients. In Aesthetix CRM, you can credit each post to a named author, organize content with categories, and spotlight your most important articles as featured hero posts. This guide walks you through each of these tools.

> **Note:** Category, Keywords, Author, and Slug cannot be changed after a blog post has been published. Set them carefully before you publish.

## Adding Authors to the Blog Builder

Every blog post can be attributed to an author, such as a provider, marketer, or content specialist on your team. Authors must be created in the blog builder first, before they can be selected on an individual blog post.

To add an author:

1.  Go to **Web Tools** → **Websites** → **Blogs** > Settings\*\* (the cog icon).
    

![](https://staticfiles.us.gleap.ai/g/OFVATyQsWL5g2bHkifjNF2AuEtTK5vTusT84MnFxtDs1DYyXEGwVlH1pOUZdj3k0yoiqE2xpZZY.png)

2.  Click the **Author** tab on the left side, then click **\+ Add new author**.
    

![](https://staticfiles.us.gleap.ai/g/RFHeotVIKsKTYF8z9hHNhis92y4OnfqddAg87L7IaASXjWrthtj5jdGSsdzO24VC1fJ2w3ECzCO.png)

3.  Add your **author name, photo, image alt text, social pages,** and **author description**. When you are ready, click **\+ Create Author**.
    

![](https://staticfiles.us.gleap.ai/g/aiYQtqTT8eXwvRh74Qu4wCJKpHdx1lhiCxa025KErZUauncEd5QDzfkvrHvWhcU5QKZpgQluL0s.png)

> **Note:** The supported image size for an author photo is up to 10MB. There is no limit on how many authors you can create.

## Categories, Keywords & Slugs

Categories, keywords, and slugs help organize your blog and improve how patients and search engines find your content. Because these fields, along with the author, are locked once a post goes live, decide on them before publishing:

-   **Category** groups related posts together (for example, injectables, skincare, or practice news).
    
-   **Keywords** support search visibility for the topics you want to rank for.
    
-   **Slug** is the readable URL for the post.
    

## Adding a Hero or Featured Post

Featuring a post keeps your most important content front and center for visitors. Adding a featured post to your blog serves several strategic purposes:

-   **Highlight important content** – Ensures key posts, such as announcements, pillar content, or popular articles, stay visible to readers.
    
-   **Drive more engagement** – Keeps high-performing or cornerstone posts at the top, increasing visibility and interaction.
    
-   **Improve SEO and read time** – A frequently visited pinned post can contribute to better rankings and stronger user retention.
    
-   **Promote evergreen content** – Keeps timeless or frequently referenced posts easily accessible.
    

To add a featured post:

1.  Navigate to **Web Tools** → **Websites** → **Blogs**.
    
2.  In the list view of your blogs, select the blog name and click on it.
    

![](https://staticfiles.us.gleap.ai/g/hYUaFmi09rWD1mUZc3QtvYe86pdYSHBr1yniCJT3ov9loWUCm3ZUL4JScn7JpypkLBFXVl2IAXL.png)

3.  Go to the view with the option to edit the blog site.
    

![](https://staticfiles.us.gleap.ai/g/jOkBPiAv3yUElbA3nO1FKA8Wb7ijf9LFoRdv1n6jo5QVbRLiwD2O2Op24qR11mGwFfU3zrBclwH.png)

4.  Add the **Featured Post** element.
    
5.  Select the featured blog post you want to highlight.
    
6.  Choose the layout and what you want to show in the blog featured post.
    
7.  Publish the blog site.