---
title: "How to Set Up the Treatment of Interest Nurture Assignment Workflow"
description: "Learn how to customize and set up the treatment of interest nurture assignment workflow."
url: https://help.aesthetixcrm.com/en/articles/1228-how-to-set-up-the-treatment-of-interest-nurture-assignment-workflow
collection: "Assignment Workflows"
updated: 2026-10-28
language: en
---

# How to Set Up the Treatment of Interest Nurture Assignment Workflow

Learn how to customize and set up the treatment of interest nurture assignment workflow.

The **Treatment Nurture Assignment Workflow** allows you to automatically route new leads into **specific lead nurture sequences** based on their selected **Treatment of Interest**. This is

This workflow acts as a **router** — assigning each lead to the appropriate treatment-specific nurture based on what they’re interested in. It’s triggered from a lead capture form and sends them directly to the most relevant workflow without manual intervention.

## 🛠How to Set It Up

### 1\. **Locate the Workflow**

-   Go to **Workflows > Assignments** folder.
    
-   Open **Treatment Nurture Assignment** workflow.
    

### 2\. **Edit the If/Else Branches**

-   The core logic uses an **If/Else** condition to evaluate the **Treatment of Interest** field.
    
-   Each branch corresponds to a different treatment type.
    
-   To **add a new branch**:
    
    1.  Duplicate an existing branch.
        
    2.  Rename it.
        
    3.  Set the condition for the new treatment.
        

> ⚠ **Note**: If/Else branches are limited to 10 per block. If you have more than 10 treatments:

-   Copy the existing logic block.
    
-   Paste it below the last If/Else block.
    
-   Continue building additional branches.
    

### 3\. **Assign Nurture Workflows**

-   Each branch ends in an **“Add to Workflow”** action.
    
-   Select the appropriate **Treatment-Specific Nurture Workflow**.
    
-   Be sure each treatment has a corresponding workflow already built.
    

### 4\. **Set a Default Fallback**

-   The **last branch** should direct all unqualified or empty treatment leads to a **Default Lead Nurture Workflow**.
    
-   This ensures **no lead is left behind** even if no treatment is selected.
    

## Connect to Lead Capture Forms

Once the workflow is configured, you’ll want to **trigger it from your lead capture forms**.

### Where to Configure:

-   Go to the lead capture form (e.g., consultation form).
    
-   Scroll to the **“Add to Workflow”** setting.
    
-   Select **Treatment Nurture Assignment Workflow** (instead of assigning a single nurture).
    

✅ Repeat this for **both lead and patient forms**, if applicable.

## Use Across Lead Capture Sources

You can reuse this workflow with **any source of lead capture**, as long as the **Treatment of Interest** is being collected. This includes:

-   Website forms
    
-   Chatbots
    
-   Landing pages
    
-   3rd-party integrations
    

## Pro Tips

-   Use **standardized Treatment of Interest values** across all forms and sources.
    
-   Keep nurture workflows **short, timely, and focused** on the selected treatment.
    
-   Review open/click rates to improve nurture performance over time.